For the SS25 Resort collection, we are building on the concept of SS25, "The New Zone."
The SS25 collection invites you to switch off the autopilot of adult life and move through the world with the unguarded curiosity ...
For the SS25 Resort collection, we are building on the concept of SS25, "The New Zone."
The SS25 collection invites you to switch off the autopilot of adult life and move through the world with the unguarded curiosity of a child. We aim to break away from fixed frameworks and embrace a playful, limitless vision of what is possible. It feels as though we are entering a new zone.
For the SS25 Resort collection, we drew inspiration from the Zero art movement, a movement from the 1950s that aimed to redefine art by starting at "zero." This is reflected in the tools and materials they used to create their art.
The artists worked with light, space, and time, as well as monochromatic colors and everyday materials such as nails and feathers. They pushed boundaries by experimenting with fire, smoke, and movement effects, and redefined art through radical new forms of expression.
In the Resort collection, we incorporate the inspiration from the Zero movement, focusing on the essence of the art movement, materiality, structure, and the techniques they used to create effects. The simplicity of their work represents, for us, a new beginning.
"The New Zone – Zero"
