SHOP FOUR

NEW ARRIVALSNEW ARRIVALS

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SHOP FOOTWEAR

Discover our latest arrivals.

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44 LABEL GROUP

Streetwear with the spirit of techno rave.

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HIGHLIGHTS

FOUR THE COMMUNITY

Meet @Murthelgroenhart: "Anything you have in your mind you can achieve no matter how big the obstacle is”.

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LONDON STAMP

London, the city known for its red telephone boxes and outstanding architecture. 

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FIREPLACE SESSIONS W/ SOR

We decided to bring back FOUR Fireplace Sessions in collaboration with Hennessy in celebration of 50 years of Hip Hop.

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ZUIVERE KOFFIE

Meet Jemeul, founder of @zuiverekoffie.co. Zuivere Koffie are world's first prison based coffee roasters.

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FOUR THE FUTURE

Meet @Ella.bril, self taught Dutch painter: "Don’t rush the process, good things take time”.

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FOUR THE FAMILY

Meet Claire, founder of Iconic Studios, and her husband, Wichard and their lovely daughters Julie & LouLou.

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FOUR THE COMMUNITY

Meet Myron, founder of @supercarcleaning: ''Never give up, stay hopeful and always ask for help if you need it''. 

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SPORTSWEAR

We created sportswear with the softest fabric we could find so you are able to optimize your performance for every occasion

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LACOSTE X GOLF LE FLEUR*

Golf le FLEUR* collaborated with the French fashion house Lacoste for a new collection.

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FOUR THE FAMILY

Meet Nikki and her beautiful daughter, Yurmaine and his adorable kids and Poyan & Penny and their precious children. 

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FOUR THE COMMUNITY

Meet @thestenman, co-founder of @moakpancakes & @barmokum: ''Give yourself some time to grow and start lean with your business'' 

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