In order to continue a family tradition of producing athletic fo...
In order to continue a family tradition of producing athletic footwear, brothers Joe and Jeff Foster established Reebok in 1958 in England. In 1895, their great-grandfather Joseph William Foster founded the J.W. Foster Company and invented one of the first track spikes. Striking a delicate equilibrium between paying homage to the brand's illustrious past and providing something aesthetically new is Reebok's current challenge. The sneakers by Reebok are a perfect example of the implementation of such a challenge