During SS19, FOUR created their own merchandise line in which the Rulers of the City campaign ...
During SS19, FOUR created their own merchandise line in which the Rulers of the City campaign was created to celebrate the launch of FOUR’s first collection. In this campaign, local heroes were highlighted wearing the merch from the collection. The local heroes were called “the Rulers” and consisted of football players such as Lasse Schone, artist Jarreau Vandal, chef Jaimie van Heije and influencer couple Lizzy van der Ligt & Yuki Kempees. The merchandise consisted of hoodies and t-shirts which were made in Italy and made available in black and white.
A couple of years later, FOUR has become one of the leading clothing brands in the Netherlands and has expanded their collection to jackets, vests, crewnecks, bags, pants, shirts, jeans and suits in which FOUR's unique style has stayed consistent and recognizable.